Best Friends™ is a person-centered, compassionate approach grounded in the understanding that relationships are supremely important to dementia care and that they require the essential elements of friendship: respect, empathy, support, trust, and humor. Introduced more than 20 years ago by Virginia Bell, M.S.W., and David Troxel, M.P.H., as a model way to provide Memory Care services, this care philosophy has achieved an international reputation for its positive outcomes. Communities following the Best Friends™ approach care for the whole person—physically, emotionally, and spiritually—in ways that bring meaning, security, and joy to residents’ daily lives. Staff also enjoy greater success and satisfaction in their work, and families feel confident when their loved one is cared for following the Best Friends™ model. The Best Friends™ approach promotes the dignity and individual rights of people with memory loss through knowing the history and preferences of each resident, communicating skillfully, and providing a supportive environment and meaningful engagement.