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Master Trainer Portal

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Master Trainer Certification

Achieving Master Trainer Certification conveys the credentials of a Best Friends™ Master Trainer and allows use of the Best Friends–Certified Master Trainer (BF-CMT) designation. A BF-CMT is qualified to teach his or her co-workers about the Best Friends approach and its implementation. The Master Trainer program is designed to produce a qualified on-site staff member who can provide ongoing training, coaching, support, inspiration, and programming advice for every level of staff at that location. The Master Trainer also conveys the Best Friends™ Environment designation to his or her care community.

Master-level training can be received at a Best Friends Training Institute hosted by Health Professions Press or be arranged exclusively for your own staff at a site hosted by your organization.

Individuals who achieve Best Friends Master Trainer status receive:

  • Best Friends™−Certified Master Trainer designation (BF-CMT) and an individualized printed certificate for framing
  • Access to the online Best Friends™ Portal, with exclusive resources available for download to use in training and other materials to help in Best Friends implementation
  • A formal license, or permission, for your employing organization to use the Best Friends name, logo, and other materials
  • Best Friends™ Environment designation and an individualized printed certificate for framing for use at one care setting (location) at which the Master Trainer is based
  • Discounts on Best Friends products available from HPP for both the Master Trainer and the Master Trainer’s employing organization

Prerequisites and Certification Renewals

Anyone familiar with the core tenets of the Best Friends approach (for example, from reading The Best Friends Approach to Dementia Care or participating in Introductory Training) and who is in a position to train or coach others can be a candidate to become a certified Best Friends Master Trainer. Potential candidates include memory care directors, nurses, social workers, long-term care administrators, adult day and activity specialists, marketing and outreach professionals, executive directors, and aging consultants. Prior to attendance, candidates complete an online qualifying test that typically takes 20 minutes. Candidates scoring 80% or higher are eligible for enrollment in Master Training.

Once earned, Master Trainer certification is sustained through an annual renewal process. See the FAQs or Master Trainer Guidelines for renewal details.

Master Training Options

♦ Best Friends Approach Master Trainer Institute

A Best Friends Approach Master Trainer Institute is a 2-day intensive training hosted by HPP in a hotel or conference venue. At least one Institute is held annually. Locations change geographically year to year.

Institute Fee and Logistics: $1,575.00 per person. This fee includes completion and scoring of the pre-test, 2 days of instruction by Expert Leaders, all training materials, and take-away materials. Meals are also included (breakfast, lunch, and refreshments provided each day). Hotel and travel expenses are not included, but discounted hotel rates are available. *Discounted per-person rates are available to organizations sending 3 or more people, or who have sent staff for Master Training at prior Institutes. Inquire with HPP.

♦ On-Site Best Friends Master Training

If a care provider has a minimum of 10 Master Trainer candidates, the organization can arrange for its own 2-day training conducted by a Best Friends Expert Leader. This training will be held at the site of the company’s choosing. HPP requests 12 weeks of advance notice to arrange for an On-Site Master Training.

On-Site Fee and Logistics: $12,600, for up to 10 people. $1,260 for each additional person, up to 16 staff. The on-site fee covers all costs for instruction by the Expert Leader, training materials provided by HPP, and Best Friends take-away materials. Your company provides: 1) the training space, 2) meals and/or refreshments for its employees, at its discretion, 3) A/V equipment as requested by the Expert Leader, and 4) the Expert Leader’s travel and local accommodation costs.


Current Programs

Virtual Best Friends Master Training Winter 2021

Join us virtually January 19-21, 2021 for the Best Friends Master Training Institute! Individuals seeking to achieve the highest level of Best Friends knowledge and skills may attend this 3-day intensive training conducted by Best Friends Expert Leaders. This virtual training will be conducted over Zoom.
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The Best Friends Master Training Institute Fall 2021

Join us in Tuscon, Arizona in the fall of 2021 for the Best Friends Master Training Institute! Individuals seeking to achieve the highest level of Best Friends knowledge and skills may attend this 2-day intensive training conducted by Best Friends Expert Leaders. By having a certified Best Friends Master Trainer on staff, organizations may achieve a Best Friends™ Environment designation for their community.
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